Why You Can’t Trademark “Tequila” (And Soon, Not Even “Mezcal”)
If you’re in the spirits business and thinking of building a brand around “Tequila” or “Mezcal,” there’s an important legal roadblock you need to understand. In the U.S., these terms aren’t just generic descriptions of alcoholic beverages—they’re protected certification marks tied to geographic origin and quality standards. That means you can’t simply slap “Tequila” into …
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