For many business owners, securing a trademark seems straightforward: create a brand, use it in the marketplace, and your rights are protected. While that may be true in the United States, trademark protection works very differently in most other countries. Understanding the distinction between first-to-use and first-to-file trademark systems is critical for any business that …

First-to-File vs. First-to-Use. Why Understanding the Difference Can Save Your Brand Read More »

Las recientes solicitudes de marca registrada de Taylor Swift marcan un cambio importante en la forma en que las celebridades protegen sus marcas en la era de la inteligencia artificial generativa. En lugar de centrarse únicamente en nombres, letras o logotipos, Swift intenta registrar algo mucho más intangible: su voz. En concreto, ha presentado solicitudes …

La última jugada legal de Taylor Swift: ¿Se puede registrar una voz como marca en la era de la IA? Read More »

Taylor Swift’s recent trademark filings mark a notable shift in how celebrities are protecting their brands in the era of generative AI. Instead of focusing solely on names, lyrics, or logos, Swift is attempting to trademark something far more elusive: her voice. Specifically, she has filed applications for short audio clips promoting her new album, …

Taylor Swift’s Latest Legal Move: Can You Trademark a Voice in the Age of AI? Read More »