Why the Trademark “FUCK” Was Denied—and Why This Isn’t FUCT All Over Again.
In a sharply divided opinion issued on August 26, 2025, the U.S. Court of Appeals for the Federal Circuit (CAFC) vacated and remanded the Trademark Trial and Appeal Board’s (TTAB) refusal to register Erik Brunetti’s proposed trademark: the word FUCK. The decision revisits a familiar name in trademark law—Brunetti—who previously brought FUCT to the Supreme …
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