Augusto Perera

Are influencers liable for trademark infringement?

Yes, they can be liable for trademark infringement. An “influencer” a “new” form of social media marketing, in my time we called them “paid spokespersons”, is someone with a lot of followers on social media who endorses or promotes products or services by encouraging followers to buy the brands they promote. By wearing a product …

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¿Existe una marca global?

La respuesta corta es no. Los derechos de propiedad intelectual, como los de las marcas comerciales, son territoriales, lo que significa que la protección de su marca comercial se otorga en aquellas jurisdicciones donde la marca está registrada. Sin embargo, existen tratados internacionales que permiten a los propietarios de marcas registradas ampliar la protección de …

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Is there is a Global Trademark?

Short answer is no. Intellectual property rights, such as those in trademarks, are territorial, meaning that protection of your trademark is granted in those jurisdictions where the mark is registered.  However, there are international treaties that allows owners of registered trademarks to expand protection of their nationally registered trademarks to another countries. The Madrid Protocol allows …

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Puedo usar la imagen, el nombre, la imagen o la voz de una celebridad fallecida?

Lo más probable es que no. El derecho de publicidad es un derecho de propiedad intelectual que protege el nombre, la imagen, el apodo, el seudónimo, la voz, la firma, la imagen o la fotografía que identifica a una persona en particular. Este derecho protege contra la apropiación indebida con fines comerciales. Dado que no …

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Can I use the image, name, likeness, or voice of a dead celebrity?

Most likely no. The right of publicity is an intellectual property right that protects a person’s name, likeness, nickname, pseudonym, voice, signature, likeness, or photograph that identify a particular individual. This right protects against the misappropriation for commercial purposes. Since there is no federal law that recognizes the right of publicity, publicity rights are protected …

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At Augusto Perera, PA, we specialize in counseling clients regarding copyright protection and litigation, domain name disputes and protection, domestic and international trademark protection. Let us help protect your trademarks, copyrights, and other intellectual property rights.

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