Are You Really Using Your Trademark? What “Use in Commerce” Means
What qualifies as trademark use in commerce? Learn what counts for products, services and websites—and why proper use matters for protecting your brand.
Stay informed with insights and updates from our intellectual property attorneys. Explore articles on trademarks, copyrights, trade secrets, and litigation to help protect what matters most to your business.
What qualifies as trademark use in commerce? Learn what counts for products, services and websites—and why proper use matters for protecting your brand.
A federal registration does not protect a trademark forever. Learn why continuous use in commerce and regular portfolio reviews are key to keeping your rights.
Founders often assume they own what they created. The law frequently disagrees. What determines IP ownership when a founder exits or the company is sold.
Summer marketing raises your brand’s visibility — and the stakes. A practical checklist for filing your trademark before a conflict forces a costly rebrand.
The U.S. grants trademark rights through use; most countries grant them to whoever files first. Understanding the difference protects your brand abroad.
Taylor Swift is trying to trademark her voice. Can trademark law, built on use in commerce, protect a celebrity voice against AI imitation?
In today’s M&A market, brand identity and copyrighted content drive both deal value and legal risk. What IP due diligence and post-merger integration require.