If you’re expanding your business internationally, protecting your brand is likely top of mind. A common question I hear from clients is: “Can I get a global trademark?” The short answer: No, there is no single trademark registration that automatically covers the entire world. Why Not? Trademark rights are territorial, meaning they are only …
En el competitivo panorama del marketing digital, no es raro que las empresas pujen por las marcas de sus competidores como palabras clave en Google Ads. Puede parecer una estrategia inteligente para captar el tráfico de usuarios que ya buscan un producto o servicio similar, pero ¿es legal? Analicemos las implicaciones legales y estratégicas de …
In the highly competitive landscape of digital marketing, it’s not uncommon for businesses to bid on their competitors’ brand names as keywords in Google Ads. It might seem like a clever strategy to capture traffic from users already searching for a similar product or service—but is it legal? Let’s break down the legal and strategic …
Can Using Competitor Trademarks in Google Ads Keywords Lead to Legal Trouble? Read More »
Si estás desarrollando una marca de bebidas alcohólicas en Estados Unidos, especialmente una que haga referencia al Tequila o al Mezcal, es fundamental que entiendas las limitaciones legales sobre estos términos. Aunque parezcan descripciones comunes de bebidas destiladas, ambos son —o están en proceso de convertirse— marcas de certificación protegidas. Esto significa que no puedes …
If you’re in the spirits business and thinking of building a brand around “Tequila” or “Mezcal,” there’s an important legal roadblock you need to understand. In the U.S., these terms aren’t just generic descriptions of alcoholic beverages—they’re protected certification marks tied to geographic origin and quality standards. That means you can’t simply slap “Tequila” into …
Why You Can’t Trademark “Tequila” (And Soon, Not Even “Mezcal”) Read More »
